This is a huge q for every organization and especially resource strapped nonprofits. How do you decide who has the breadth of knowledge of the organization as well as social media to tackle this on your org?

Please, please tell me it's not the new intern because "he's young and he has a Facebook page"!

Amplify’d from www.nten.org

Some organizations struggle with where social media should “live” within the staff organization chart. Compelling arguments can and have been made for it to live with the web department, with the marketing/communication department, or with the development department. Based on our experience, I propose to you that “who” works with social media is much more important than “which department” in this case. Read more at www.nten.org